AMP Energy® unveiled four new flavors that bring energy and the flavor. New AMP Energy Strawberry Limeade, AMP Energy Passion Fruit, AMP Energy Blueberry White Grape ZERO and AMP Energy Watermelon ZERO have joined AMP Energy Original and AMP Energy Cherry Blast in retailers nationwide, offering fans the best flavor experience in energy.
Eyeing consumer research, AMP Energy realized the need to pack its cans with a variety of unique flavors. According to a recent Evaluative Criteria Energy A&U Study, 71% of Energy Drinkers believe having better taste is more important than providing more energy. Consumers also saw a lack of unique and exotic fruit flavors in the category, and with that, AMP Energy set itself apart from the rest by providing energy in a variety of distinctive and enjoyable flavors.
"We knew energy drink fans were craving some serious flavor innovation in the category," said Greg Lyons, vice president of marketing, AMP Energy. "So we made flavor our number one priority when rolling out these four delicious new AMP Energy products."