To help families ring in these moments big and small, Honey Maid announced new Birthday Cake Teddy Grahams -- a favorite snack now infused with delicious birthday cake flavor filled with colorful sprinkles.

First introduced in 1988, Teddy shaped graham crackers have been a staple snack for families for decades. With birthday cake flavor emerging as a pop culture favorite across all age groups, Honey Maid has expanded the Teddy Grahams portfolio to incorporate this variety, joining other popular Teddy Graham flavors like Honey, Cinnamon, Chocolate and Chocolatey Chip. Need another reason to celebrate? Teddy Grahams provide 8 grams of whole grain per 30g serving – 15 percent of the recommended daily value for children – and is a good source of calcium.

"With the addition of the Birthday Cake flavor to the Teddy Grahams portfolio, we are continuing the tradition of providing parents with wholesome and fun snack options for their families," Mikhail Chapnik, US Marketing Lead of Wholesome Sweet Portfolio at Mondelez International. "Birthday Cake Teddy Grahams bring a new twist to wholesome snacking with a popular flavor and a unique sprinkle of color to everyday celebrations."

From crackers to Grahamfuls® and Teddy Grahams, Honey Maid's wholesome products are made with whole grain and real honey, without high fructose corn syrup, and are wholesome snacks families can agree on for any occasion.