Chobani to Bring Greek Yogurt to Schoolchildren
Yogurt brand invests in better food for more schoolchildren through USDA program
"When it comes to kids, for us it's less about making money or moving market share," said Peter McGuinness, Chief Marketing Officer, Chobani. "It's more about making an investment in children and providing them with healthier options in school – better food for more children."
"Chobani is a nutrient-intense food and getting children the best nutrition early in life is very important to us," said Dr. Robert Post, Senior Director, Nutrition and Regulatory Affairs, Chobani. "Our authentic strained Greek Yogurt is made with only natural, non-GMO ingredients and provides an excellent source of protein and 40% less sugar than leading regular yogurt. It does not use milk protein concentrates or animal-based thickeners – ingredients some manufacturers add to make 'Greek-style' yogurts. Since the very beginning, Chobani has sourced milk from cows not treated with artificial growth hormones – rBST."
Chobani has a successful history of partnering with the USDA on the school lunch program. It was selected by the USDA in 2013 to be the exclusive provider of Greek Yogurt in a pilot program in several states, an initiative that was considered an outstanding success and expanded in early 2015 as a permanent program. This most recent bid was the first that invited all states to participate, with 10 states electing to take part: Arizona, California, Connecticut, Idaho, Iowa, Missouri, New York, North Carolina, Vermont, and Washington. Officials expect other states to participate in this program in the coming school year. Today's announcement confirms the success of these programs, designed to evaluate the benefits of adding Greek Yogurt to school meal programs as a healthy protein choice for students.