Liquid Ice Energy announced a new flavor addition to its line of premium energy drinks. Liquid Ice Orange is the latest refreshing flavor to hit the market adding a bright pop of color to the flavor portfolio. With a smooth refreshing blend of sweet and citrus natural flavors for a combination of performance enhancing ingredients with vitamins B3, B5, B6, and B12, invigorates the mind and body in the healthiest way.

"We are in the forefront of developing innovative flavors that elevate the industry's taste to new standards, and our inspiration always comes down to what our customers demand," says Liquid Ice Energy's President Michael H. Lam, "We are confident that Liquid Ice Orange will exceed our customers expectations and because it has the same characteristics as the other lines in our portfolio, it will offer a unique flavor with the versatility to be the ultimate mixer."

Liquid Ice Orange will be available in 8.3 oz. and 12 oz. cans at participating on-premise locations and retailers such as Casey's General Stores, Holiday Stationstores, Loff n Jugs, Quik trips, Super Americas in over 40 states through selected Anheuser-Busch, MillerCoors, Pepsico and Coca-Cola distributors.

The national launch of Liquid Ice Orange will be supported with an extensive marketing campaign including advertising, public relations, in-store point of sale (POS), digital and social activations as well as a national sampling program in selected regions.