Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Meals & Sides

Annie's Expands Mac & Cheese Portfolio

Vegan pasta dinners, Mac & Trees and Four Cheese join Annie's macaroni and cheese lineup

July 29, 2015

Annie's, Inc. announced the launch of five macaroni & cheese varieties: Organic Vegan Shells & Creamy Sauce, Organic Vegan Gluten Free Elbows & Creamy Sauce, two varieties of Mac & Trees Love Your Planet Pasta Shapes with Yummy Cheddar and Four Cheese are joining Annie's organic and made with organic meals portfolio.

"Annie's latest macaroni & cheese offerings are a direct response to ongoing consumer requests from over the years," said John Foraker, President at Annie's. "We know consumers are looking for more variety and specialty diet options like vegan, which currently lack in the category."

Organic Vegan Pasta Dinners

Annie's new vegan pasta dinners are available in two varieties: Organic Vegan Shells & Creamy Sauce made with organic wheat pasta and Organic Vegan Gluten Free Elbows & Creamy Sauce made with organic rice pasta. Both varieties are made without artificial flavors, synthetic colors or preservatives and include a vegan sauce made with real pumpkin and sweet potato, supporting an excellent source of Vitamin A. Combine with non-dairy milk for a creamy, delicious alternative to imitation cheese sauces common in other vegan meals. Annie's new vegan dinners provide a great tasting option for adults and kids looking for convenience foods that satisfy special diets. Both varieties (SRP: 6oz / $2.89) are available July 2015 at Whole Foods Market nationwide.

Mac & Trees Love Your Planet Shapes with Yummy Cheddar

Annie's new Mac & Trees, featuring Love Your Planet Pasta Shapes including a tree, bicycle, recycle symbol, sun and Earth, is a delicious and fun way for kids to learn about sustainability. Available in organic and made with organic, both Mac & Trees varieties are made without artificial flavors, synthetic colors or preservatives and provide 11g protein and 8g whole grains. A portion of profits are also donated to support an even greater cause: funding school gardens. Organic Mac & Trees (SRP: 5.5oz / $2.89) is available July 2015 at Whole Foods Market & natural retailers nationwide and Mac & Trees (SRP: 5.5oz / $2.19), made with organic pasta, is available July 2015 at grocery retailers nationwide.

Four Cheese Macaroni & Cheese

Annie's new Four Cheese Macaroni & Cheese, made with organic mini penne pasta and a blend of four cheeses, is a delicious, thick and creamy new option in the macaroni & cheese aisle. The new variety features 8g whole grains and is made without artificial flavors, synthetic colors or preservatives, and with cheese from cows not treated with rBST. Four Cheese rated as the #1 flavor for a new Annie's Mac & Cheese among concepts tested. It offers 9g of protein and is available July 2015 at grocery retailers nationwide with SRP of 5.5oz / $2.19.

KEYWORDS: Annie's Inc. gluten-free mac and cheese

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Product of the Day
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Innovation Month
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • SaputoGhostPepper_900

    Saputo Expands Cheese Portfolio

    See More
  • Kraft PowerMac boxes

    Kraft Mac & Cheese Debuts PowerMac

    See More
  • Kraft Mac Cheese Everything Seasoning package

    Kraft Mac & Cheese Everything Bagel Flavor

    See More
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing