Kraft Mac & Cheese Debuts PowerMac
Protein- and fiber-enriched pasta expands the blue box lineup
Kraft Mac & Cheese introduce PowerMac, a new innovation delivering 17g of protein and 6g of fiber per serving. PowerMac expands the blue box lineup with added nutrition while staying true to the taste, convenience and affordability that has made Kraft Mac & Cheese a trusted household favorite.
According to the company, better-for-your mac and cheese consumers are not purchasing as frequently as the rest of the category consumer. By combining the trusted convenience fans expect from Kraft Mac & Cheese with protein, fiber and more food at a more accessible price than other offerings in the category, PowerMac meets the growing demand for a better-tasting better-for-you option.
Nearly a year in the making, Kraft Mac & Cheese took a deliberate approach to entering the protein and fiber space. The brand combined PowerMac’s proprietary protein-and fiber-enriched pasta with its iconic cheese powder to meet the high standard fans expect from the #1 brand in the category.
Available in two flavors, Original and White Cheddar, PowerMac will roll out at major retailers nationwide in April 2026 for $2.99 per 7.25 oz box. It will also expand to other formats later this year.
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