KRAFT says that it recognizes a majority of fans – Gen Z in particular – are hungry for more intense, exploratory flavors but prefer to try them in familiar products from trusted brands.1,2 As a comfort food, known for more than 85 years, KRAFT Mac & Cheese aims to delight its fans with the new flavors.

EQUII created a complete protein flour using fermentation, with the launch of its flagship Bread products last year. EQUII’s goal is to disrupt age-old fermentation methods with modern day innovation, combined with culinary art to make animal-free products that deliver great taste and complete protein.

Gluten-intolerant shoppers can dig into a mac and cheese that, like the classic, is nostalgic, savory, and creamy. Gluten Free Cheddy Mac tastes like the regular Cheddy Mac and packs 13g of protein and 4g of fiber per serving.

The popular White Cheddar Mac & Cheese is now available in a new size that offers five different preparation methods to suit kitchens of any size, including boil-in-bag, microwave, pizza oven/impinger, rapid-cook oven, and steamer. 

KRAFT NotMac&Cheese is the third innovation to launch in a year from The Kraft Heinz Company and TheNotCompany, Inc. joint venture, which aims to create plant-based foods for all.

Tillamook Mac & Cheese and Crispy Stone-Fired Pizzas feature craveable, chef-inspired recipes, so you can enjoy a premium, restaurant-quality meal made with Tillamook Cheese, fresh from the oven. Like all Tillamook products, the new frozen meals are made with the same care, quality and ingredients.

Through its new B2B platform, NotCo is making its artificial intelligence technology available for more food and beverage manufacturers seeking to create best-in-class and scalable plant-based products. In addition to delivering a superior eating experience, NotCo’s artificial intelligence offers the added benefits of extreme accuracy and speed, cutting R&D development timelines down to mere months compared to what traditionally has taken years.

From the makers of Seed Ranch Flavor Co., a gourmet hot sauce brand, GrownAs* is releasing its mac and cheese in two flavors, Classic and Truffle.

The change from “macaroni and cheese” to “mac & cheese”, is meant to reflect the way fans organically talk about the brand. The iconic blue box now features just a single-color hue of blue and amplifies the brand's most recognizable asset — the noodle smile.

Prepared Foods profiles new retail prepared meal, entrée solutions.