U.S. Niutang Launches NiuVia Bitter-Free Stevia
The NiuVia brand uses MycoTechnology's MycoZyme all-natural, non-GMO and chemical-free process
U.S. Niutang announced the launch of bitter-free, NiuVia Stevia. The NiuVia brand utilizes MycoTechnology's MycoZyme all-natural, non-GMO and chemical-free process to remove the bitter, metallic after-taste that is commonly associated with the plant based sweetener, stevia. With the bitterness removed, stevia extracts can be used in concentrations well above industry standards of 300 ppm without the lingering aftertaste.
The launch of NiuVia coincides with the recent rise in consumer product expectations regarding sugar and artificial sweeteners. Consumers increasingly want zero calorie sweeteners derived from natural sources without sacrificing great taste. The World Health Organization estimates that there are more than one billion people that are overweight and over 400 million that are obese, which many attribute to diets high in sugar. NiuVia Stevia is a sweetener alternative for these consumers.
"NiuVia Stevia and the MycoZymeTM process unlocks the true potential of stevia extracts. The metallic lingering aftertaste is completely removed, even in low Reb-A concentrations of Stevia Extracts," said Nancy Hughes. Ms. Hughes continued, "We believe the collaboration of our two companies will meet the needs of the consumers seeking natural sweetener alternatives. And, we are thrilled to have a close relationship with a cutting-edge research organization like MycoTechnology."