As heat indexes spike across the country, Pepsi unveiled a new refreshing option for cola fans to enjoy during the hot summer months – aspartame-free Diet Pepsi. Now, consumers can begin to purchase aspartame-free Diet Pepsi with the crisp taste fans have come to expect from Pepsi.
"Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we're delivering," said Seth Kaufman, SVP Pepsi and Flavors Portfolio, PepsiCo North America Beverages. "We recognize consumer demand is evolving and we're confident cola-lovers will enjoy the crisp, light taste of this new product."
Diet Pepsi, Caffeine Free Diet Pepsi an Wild Cherry Diet Pepsi will be sweetened with a blend of sucralose instead of aspartame and will be available at retailers throughout the U.S. An integrated marketing effort kicks off today to encourage consumers to taste the diet cola through sampling, advertising, coupons, retail promotions and social media activations.
New Aspartame-Free Diet Pepsi
Diet Pepsi responds To U.S. consumer demand for aspartame-free diet cola
August 10, 2015