With 61% of the American public participating in Halloween, it’s one of the most popular candy holiday in the United States. Just Born Quality Confections, maker of candy brands including: PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®, is introducing bewitching products to help cook up some frightening family fun.

"As a leading candy manufacturer, we understand that every fan has a unique taste preference when it comes to candy," said Matt Pye, Just Born Vice President of Corporate Affairs. "Making fans happy is our top priority and our innovation team is dedicated to creating fun and festive candy offerings so that all fans can enjoy something sweet for all holidays, especially Halloween."

For Those Who Indulge in Chocolate

On Halloween, nearly 75% of Americans say that chocolate is their treat of choice. This year, fans can fill their candy bowls with some classic favorites from Just Born, including:

GOLDENBERG'S® PEANUT CHEWS® in Original Dark and Milk Chocolatey

PEEPS® Milk Chocolate Dipped Orange Marshmallow Chicks

PEEPS® Milk Chocolate Covered Marshmallow Pumpkins

For Those Who Crave Sweet, Sour or Spicy

Every sweet and sour tooth will be satisfied on Halloween with MIKE AND IKE® limited-edition candy mixes in a variety of fruity flavors. For those feeling fearless and bold this Halloween, specialty snack packs of HOT TAMALES® are available to spook taste buds into a sizzling frenzy. Throughout the season, you can find assorted combinations of these spooky treats, including:

MIKE AND IKE® ZOURS® Zombies, Mummy's Mix and Vampire Variety Theater Boxes

MIKE AND IKE® Mummy's Mix and Original Fruits Snack Pack

HOT TAMALES® Fierce Cinnamon Snack Pack

For Those Who Love Traditional Fall Flavors

There is no denying that each season and holiday is represented by certain iconic flavors. For example, when it comes to candy corn, 52% of people say it's just not Halloween without it. This Halloween, PEEPS® fans will be treated to seasonal fall flavors exclusively at Target, including:

PEEPS® Candy Corn Flavored Chicks Dipped in White Fudge

PEEPS® Pumpkin Spice Flavored Chicks Dipped in White Fudge

PEEPS® Caramel Apple Flavored Chicks Dipped in Caramel Fudge