San Joaquin Valley Concentrates’ (SJVC) newest color, Crystal Tinto Shade, is a bright red color and is an all-vegetable replacement for carmine in acidic formulations.

SJVC’s crystal colors are dried using a unique, patented method of drying that produces a dry color superior to typical spray dried powders. Unlike spray dried powders that clump and have delayed solubility, crystal colors can disperse easily and solubilize quickly in beverages.

The high color strength of their crystal colors allows for insignificant caloric contribution at normal usage rates, which supports a zero calorie claim.

— San Joaquin Valley Concentrates,