The Hershey Company announced that Holiday Hershey’s Kisses Milk Chocolates and Hershey’s Milk Chocolate Bars, made with simple ingredients and no artificial flavor, will launch nationwide this holiday season. These are some of the first products from Hershey to transition to simpler ingredients, a commitment announced earlier this year to transition products to ingredients with which consumers are familiar. Holiday Hershey’s Kisses Milk Chocolates packages are also the first to pilot the SmartLabel™. With this new mobile tool you can scan a QR code to instantly get detailed product information, from ingredient and nutrition facts to allergens.

The SmartLabel™ QR code is an innovative web-based platform that allows consumers to access a wealth of information about products that is not limited by the size and space of packaging. Hershey led this industry-wide collaboration to create a universal solution that gives people access to information about where their food comes from and what goes into making it, at the touch of their fingertips.

“We started making our great-tasting chocolate in 1894 with ingredients you might find in your pantry, like cocoa, milk, sugar and vanilla, and we’re continuing that tradition today,” said Mary-Ann Somers, vice president and general manager of US Confection, The Hershey Company. “People want to see ingredients that they know and are familiar with in their foods and we’re listening. Our commitments to simple ingredients and transparency continue with some of our most popular products, Hershey’s Kisses Milk Chocolates and Hershey’s Milk Chocolate Bars.”

The new, simple Hershey’s Kisses Milk Chocolates and Hershey’s Milk Chocolate Bars are made with fresh milk from local Pennsylvania farms, cocoa beans sourced responsibly from West Africa, pure cane sugar and natural flavor, with these ingredients reflected on-pack.