Empire Kosher Poultry, Inc., introduced a new brand logo reflecting its natural and organic product values. The brand logo is concurrent with the launch of new Empire® Kosher deli and grocery products, including the first-ever line of kosher uncured deli meat products that are minimally processed, contain no artificial ingredients, have no added nitrates or nitrites, and are made from turkey and chicken that are never administered antibiotics. Empire operates its own hatchery, humanely-raising its flocks on family farms in accordance with Empire's standards. In addition, Empire® Kosher will introduce a line of kosher, certified organic soups and broths, and a special reduced sodium chicken broth formulation certified kosher for Passover.
"Empire® Kosher brand poultry and deli meat products are on-trend to meet the demands of our loyal consumers who have enjoyed Empire® Kosher products for decades, as well as our growing number of millennial consumers," stated Jeffrey N. Brown, Chief Executive Officer of Empire Kosher Poultry, Inc. "Consumers can now enjoy new products meeting the high standards for kosher and quality that Empire® Kosher delivers in its natural or certified organic products, and we are extending that vision to deli meat products, value-added poultry, and soups and broths to be introduced this year at Kosherfest, the world's largest B2B trade show for the kosher industry," he continued. "We will continue to build upon our very strong brand recognition in the kosher market to expand into new categories, with innovative products combining our expertise in kosher with our knowledge of the natural and organic market, to meet the demands of the growing number of consumers who want both," he concluded.
Empire® Kosher's new deli line-up debuting at Kosherfest includes natural, slow-roasted turkey breast; natural smoked turkey breast; and natural turkey pastrami in both bulk and pre-sliced 7-ounce sizes. The pre-sliced products come in resealable packaging that has a reduced environmental footprint compared to the brand's deli line previously sold in tubs.