Rita's Launches All-Natural Italian Ice
Italian ice maker responds to demands for a simple, natural treat
Rita's Italian Ice announced the debut of a new product, All-Natural Italian Ice. The new Italian Ice line extension is made with simple, natural ingredients and comes in four flavors — Pineapple and Strawberry, which are available nationwide, as well as Banana and Orange, which will be available by March.
"Our guests have always appreciated that our Italian Ice is made fresh daily using quality ingredients, but they were still looking for a natural option that offers the same great taste they've come to expect from Rita's," said Robin Seward, chief marketing officer at Rita's Italian Ice. "For a brand committed to happiness, it was important to evolve our product to fit our fans' lifestyles. We think Rita's All-Natural Italian Ice is going to be a hit with our loyal fans and new fans to come."
Each of the new All-Natural Italian Ice flavors are made fresh daily without artificial coloring or artificial flavors and are — like the rest of Rita's fruit-flavored Italian Ices — free of trans fats, cholesterol and gluten. The new product can be enjoyed on its own or as a complement to Rita's famous Frozen Custard in its Gelati, Misto® and Blendini® treats.