To meet the demands of increasingly health-focused consumers, SeaPak Shrimp & Seafood Co.added an all-new Lighthouse Selections lineup of “lighter” shrimp-based products to its portfolio.
“While taste still reigns supreme for consumers, people of all ages and life stages today are focusing more than ever on where their products come from, what ingredients are in them, and how they are made,” said Daryl Miller, the director of marketing for SeaPak Shrimp & Seafood Co. “SeaPak's new Lighthouse Selections lineup allows us to address this growing consumer preference, while remaining true to the high standards for taste and quality that the brand has established over the past 67 years.”
Made from sustainably certified, farm-raised shrimp, each of the three items launching under SeaPak’s new Lighthouse Selections label is gluten-free, contains fewer ingredients than traditional frozen seafood products, and is also free of trans fats, additives and preservatives.
Designed to be grilled, baked or sautéed, Lighthouse Selections products feature on-trend seasoning, contain fewer than 180 calories and less than 8 grams of fat per serving, and can be prepared with ease. Lighthouse Selections packaging includes green accents to clearly differentiate the line from SeaPak’s core portfolio and exhibit the products’ better-for-you distinction.
The packaging also utilizes callouts to draw attention to the sustainably certified shrimp’s countries of origin. The three items under the new Lighthouse Selections label – Shrimp & Veggie Griller, Creamy Garlic Shrimp, and Marinated Shrimp – begin shipping this month and are available at selected retailers for a suggested retail price of $8.99.