ADM Opens Flavor Creation and Customer Innovation Facility
The 15,700-square-foot site is designed to provide customers with a creative and innovative environment for product development
Archer Daniels Midland Company celebrated the official grand opening of its new, state-of-the-art flavor creation, application and customer service facility in Cranbury, New Jersey.
The 15,700-square-foot site is designed to provide customers with a creative and innovative environment for their product development. The space features a beverage bar dedicated to presentations, tastings and development; a dedicated lab for mint and oral care products; and state-of-the-art facilities, including a pilot plant, to enable the creative development of sweet and savory flavor creations for a wide range of other applications.
The innovation center is supported by a team of flavorists, mint specialists and application technologists. The space is designed to allow customers to be actively involved in the process of developing new products and applications, complete with a comfortable work area so customers can stay connected to their offices throughout the process.
“ADM has long been known in the industry as a reliable ingredient provider, and our recent acquisitions of WILD Flavors, Specialty Commodities, Harvest Innovations and Eatem Foods give us a whole new range of ingredients and flavors that allow us to provide fully integrated applications and solutions for our customers,” said Vince Macciocchi, president of ADM’s WILD Flavors & Specialty Ingredients business unit. “This facility provides a great way for us to work side-by-side with our customers to develop on-trend solutions to meet the unique demands of their consumers.”
The 15,700-square-foot site is designed to provide customers with a creative and innovative environment for their product development. The space features a beverage bar dedicated to presentations, tastings and development; a dedicated lab for mint and oral care products; and state-of-the-art facilities, including a pilot plant, to enable the creative development of sweet and savory flavor creations for a wide range of other applications.
The innovation center is supported by a team of flavorists, mint specialists and application technologists. The space is designed to allow customers to be actively involved in the process of developing new products and applications, complete with a comfortable work area so customers can stay connected to their offices throughout the process.
“ADM has long been known in the industry as a reliable ingredient provider, and our recent acquisitions of WILD Flavors, Specialty Commodities, Harvest Innovations and Eatem Foods give us a whole new range of ingredients and flavors that allow us to provide fully integrated applications and solutions for our customers,” said Vince Macciocchi, president of ADM’s WILD Flavors & Specialty Ingredients business unit. “This facility provides a great way for us to work side-by-side with our customers to develop on-trend solutions to meet the unique demands of their consumers.”
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