Clearlake Capital Group, L.P. announced that it has acquired That’s How We Roll, LLC (THWR), a provider of high quality, branded, better-for-you snacks in North America, including flagship brands Mrs. Thinsters and Dippin’ Chips. The acquisition was completed as part of Clearlake’s recently announced Better For You Holdings platform. Transaction terms were not announced.
Clearlake is partnering with THWR founder and CEO Aldo Zuppichini, who maintains a significant equity stake in the company. Zuppichini is an industry veteran who was on the founding team of Pretzel Crisps and also served as National Sales Manager before its parent company, Snack Factory, was sold to Snyder’s-Lance. He was also a founding member of NY Style Bagel Chips, growing U.S. sales significantly as National Sales Manager before its successful sale to Nabisco. THWR will remain based in Fairfield, NJ, and will continue to be led by Zuppichini and its team of seasoned professionals, including Senior Vice President of Marketing and Operations Sam Kestenbaum, and Vice President of Sales Amy Kiley.
“We are excited to partner with Aldo, Sammy, Amy, and the rest of the team at That’s How We Roll and to continue supporting the Company’s growth as they strive to meet the demands of today’s health conscious, perceptive consumers,” said José Feliciano and Behdad Eghbali, Co-Founders and Managing Partners of Clearlake. “With better for you snacks that include options such as non-GMO and gluten free in a variety of delicious flavors, we believe Dippin’ Chips and Mrs. Thinsters are well-positioned to attract consumers looking to make healthier lifestyle choices.”
“Clearlake’s partnership will allow us to extend our resources for product innovation, accelerate nationwide distribution, and provide consumers with more premium healthy snack options without sacrificing taste,” said Zuppichini. “We are very excited about the future, and our team looks forward to continued growth.”
Arta Tabaee, a Principal at Clearlake, added, “Aldo and the team have fantastic retail relationships, consumer insights, supply chain capabilities and, most importantly, energy and passion, which are necessary to building a leading platform in this fast-growing category. We look forward to continuing to sponsor THWR’s position as an innovator in this highly dynamic space, and are pursuing additional investments as part of our Better For You portfolio.”