Kitchfix, the healthy meal delivery service that creates chef-crafted, ready-to-eat meals, offers grain-free, Paleo frozen waffles. At launch, Kitchfix will offer three varieties of its waffles at more than 30 Whole Foods throughout the Midwest.
Kitchfix’s grain-free waffles are made with only clean and natural ingredients. The waffles come in three flavors: Blueberry Vanilla, Lemon Poppyseed, and Banana Almond, and each flavor is free of gluten, dairy, soy and corn. They are also grain-free which makes them a great choice for those following a Paleo lifestyle.
“Our fresh Paleo waffles have always been one of our best-sellers when featured in our online weekly meal options and at our retail store,” said Josh Katt, founder and CEO of Kitchfix. “Many of our regular customers asked if we could provide bulk orders so they could freeze and eat the waffles when and where they wanted. That’s what spurred the idea to start developing the product line for grocery stores.”
Expanding on its existing retail lineup, the grain-free waffles will become the company's second product group to be featured at grocery stores. Last year, the company brought three flavors (Paleo Granola Original, Paleo Granola Berries and Cherries, and Paleo Granola Peaches and Pistachios) of its popular Kitchfix Paleo Granola to supermarkets throughout the Midwest.
“When we walked the aisles of the frozen section, we discovered there were only a few brands offering waffles, and more importantly, they were made with fillers and all had the same flavor profiles. We wanted to create something entirely new and give customers options that are innovative, delicious and nutrient-dense,” said Katt. “We’ve brought a healthy and convenient breakfast option to the frozen food aisle, while maintaining the same Kitchfix quality that goes into our our fresh and ready-to-eat meals,” Katt adds.