Otis Spunkmeyer Develops Retail Line
New retail portfolio will include cookies, cookie dough, snack cakes, muffins and cupcakes
Otis Spunkmeyer is coming to retail. Otis Spunkmeyer, traditionally a partner in the foodservice sector, expanded its offerings by creating a new retail line of foods that includes cookie, cookie dough, snack cakes, muffins and cupcakes.
Currently the new retail line is available on Amazon Fresh and at select retail locations including Kroger, Gelson’s Markets and Ingles Markets. In April, the foods will be available nationwide in Walmart, with more retailers rolling out throughout the remainder of 2016.
According to the company, a key differentiator in the new line of food is that it has “No Funky Stuff” – no hydrogenated oils, artificial flavors or coloring, high fructose corn syrup. The company is focusing on the message that the products are “real, better for you sweet treat options.” All foods are sold in cartons and come individually wrapped so they are an on the go snack option.