Happy Family, New York, N.Y., says it is the first organic baby food brand to expand into the prenatal category. The Happy Mama Prenatal collection is available exclusively at Target in the women’s healthcare aisle as part of the “Made to Matter—Handpicked by Target” product collection of 31 socially responsible brands. The new collection features:

• Happy Mama Prenatal Nourishing Fruit + Veggie Blends. These pouched blends feature wholesome, organic fruits and vegetables, formulated with DHA, choline and calcium to help support mom and baby. They are available in two flavors: Apple and Carrot with soothing ginger; and Apple, Kale and Kiwi with soothing ginger. Individual Happy Mama Prenatal Nourishing Fruit + Veggie Blends (4oz. pouches) are available for $1.79 MSRP; a four-pack of 4oz. pouches is available for $6.49 MSRP (apple and carrot only).

• Happy Mama Prenatal Probiotic Supplement blends two probiotic strains to help provide support new mom’s natural defense system when taken during and after pregnancy, and also to help support baby’s developing immune system. Containing 8 billion active cultures, the Happy Mama Prenatal Probiotic Supplement is flavor-free and easily dissolves in cold beverages or soft foods. A 15-pack of 0.8oz. Happy Mama Prenatal Probiotic Supplement packets is available for $9.49 MSRP.

• Happy Mama Prenatal Gummies are formulated to complement a mom’s prenatal vitamin and provide extra essential nutrition. Made with natural flavors, Happy Mama Prenatal Gummies contain three flavors: Lemon, Berry and Orange. Each bottle contains 81 gummies (3 gummies per serving) and is available for $14.99 MSRP.

• Happy Mama Prenatal Soft-Baked Oat Bars combine gluten-free whole grain oats, organic fruits and vegetables and essential nutrients including DHA, choline and calcium. Designed for easy on-the-go snacking, Happy Mama Soft-Baked Oat Bars come in two flavors: Blueberry and Beet, and Carrot, Raisin and Cinnamon. Joining the collection in January, individual Happy Mama Soft-Baked Oat Bars (1.58oz.) will be available for $1.99 MSRP; a five-pack of 1.58oz. bars will be available for $9.49 MSRP.

“We’re thrilled to be the first organic baby food brand to expand into this category and continue to help moms and babies live the happiest, healthiest lives possible,” says Shazi Visram, founder, CEO and chief mom of Happy Family Brands.