On a journey to evolve with consumer preferences and offer greater choice, Nestlé Dreyer's Ice Cream announced key ingredient improvements to six iconic brands including Dreyer's, Häagen-Dazs, Outshine, Skinny Cow, Nestlé Ice Cream and Nestlé Drumstick.
This is the latest milestone in a multi-year effort to update existing products across the entire portfolio of brands. With a focus on simplifying ingredient lists while maintaining the same tastes consumers have grown accustomed to, the newest changes vary across more than 100 products, with examples including the removal of artificial colors and flavors, high fructose corn syrup and GMO ingredients. Other noteworthy accomplishments include the use of fresh milk from cows not treated with rBST, the addition of more real fruit or fruit juice and a reduction in sugar by an average of 11% on select products. In December of last year, Nestlé also announced that it will transition to using only cage-free eggs in all of its U.S. food products, including ice cream, within the next five years. Nationwide roll-out for the newly updated products began in March 2016.
"Nestlé Dreyer's Ice Cream understands that consumers want to know what's in their food, where those ingredients come from and how the food products they purchase are made," said Robert Kilmer, president, Nestlé Dreyer's Ice Cream. "We are the industry leader when it comes to innovation and, as consumer demand centers on transparency and choice, we are responding with new ways to make ice cream even better. Using simpler ingredients that our consumers can recognize, and removing those that don't belong, is a natural next step for our brands."
For 150 years, Nestlé has been making high-quality food while fostering a commitment to nutrition, health and wellness across its more than 2,000 brands. Nestlé has reimagined family-favorite foods by making them with less fat and sugar; reducing calories; including portion guidance messaging and using Facts Up Front labeling to display key nutrition information on the front of food and beverage packages. The evolution of the ice cream portfolio builds upon the company's ongoing efforts to improve ingredient profiles while maintaining the great taste and flavors consumers expect.
Nestlé Moves to Simpler Ice Cream Ingredients
Six iconic ice cream and frozen dessert brands undergo significant ingredient changes while keeping pace with consumer preferences
April 29, 2016