Bimbo Bakeries USA has added a new line called Extra Grainy to its premium whole-grains bread portfolio. Geared toward consumers who want a richer, grainer product experience, the line will live under the Arnold, Brownberry and Oroweat brands, and feature three varieties—17 Grains & Seeds, Cracked Wheat & Oats and Flax & Sesame Seeds.

Each variety is specially baked to have a grainy texture with visible seeds and grains inside and out.

The SRP for a 8-ounce loaf is $4.49.