Naturally More® of Madera, Calif., is leveraging its growth in the nut butter segment by launching the industry’s first complete line of nut butters boosted with the natural wholesomeness of probiotics and flax. The new line targets a growing customer base looking to combine the brand’s distinctive natural nut butter taste and signature texture with the opportunity for digestive health and on-the-go convenience.

Six new Naturally More SKUs covering three flavor varieties are available nationally in 12- and 16-ounce jars and 5.6-ounce pouches. Suggested retail prices are $6.99 to $8.99 for the jars and $2.99 to $4.99 for the pouches.

• Naturally More Organic Valencia Peanut Butter with Probiotics and Flax – In 16-ounce jars and 5.6-ounce pouches
• Naturally More Roasted Almond Butter with Probiotics and Flax – In 16-ounce jars and 5.6-ounce pouches
• Naturally More Chocolate Hazelnut Spread with Probiotics and Flax – In 12-ounce jars and 5.6-ounce pouches

Naturally More has distribution at Walmart, Kroger, Publix, Smith’s, ShopRite, Piggly-Wiggly, Fred Meyer, Ralph’s, Hy-Vee and Giant Eagle, among others, and is working with these and other retailers to finalize agreements for the new line. The Naturally More line is also sold through Amazon and the Naturally More online store.