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Jon Sebastiani
Sonoma Brands and Krave Foods

Born to a lauded Sonoma wine family, Jon Sebastiani grew up working in—and surrounded by—the aura of wine, food and hospitality. Embracing his entrepreneurial spirit, Jon was involved in a variety of business pursuits at a young age. Sebastiani drove the M&A process of his family’s winery, Viansa, and later founded KRAVE Pure Foods, which quickly became one of the nation’s fastest growing CPG companies (acquired by Hershey in the spring of 2015).

Newly formed Sonoma Brands is a consumer products incubator and venture fund that will both innovate and invest in category disrupting brands. The business is dedicated to developing foods that are both “better-for-you AND absolutely delicious.” Sebastiani will discuss how Sonoma Brands supports and develops promising small to mid-sized companies with a proven concept of success, an authentic story and a passion for originality. Sonoma helps build management teams in critical areas and work collaboratively to accelerate growth, drive brand awareness and create exceptional strategic value for all stakeholders.

Learn more about the Prepared Foods New Products Conference.