After only four months on the shelf, Nauti Seltzer is expanding both its offerings and distribution footprint.
"It's been an amazing response," said Ned LaFortune, Co-Founder and President of Wachusett and Founder of the Craft Cocktail Company, the parent company of Nauti Seltzer. "The initial roll-out in the Northeast is complete and both the consumer and retailer demand now has us ready to start sending Nauti Seltzer as far south as Florida and as far west as Wisconsin.
"There is no question in our mind that this healthier segment of the hard soda category has a lot of runway in the United States, and we are excited for the future."
Nauti Seltzer is also launching a variety pack dubbed Nauti Party Pack in response to consumer demand. "We initially wanted to hold off in year one, but as consumers are rapidly entering the segment and are in their trial period, it just made too much sense to make it easy for them to sample all our fantastic flavors in a convenient way," shared LaFortune.
Nauti Seltzer launched in April and is currently available in Maine, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia, and Wisconsin, as well as is poised to begin distributing in Ohio, Illinois, Georgia, and Florida. "We are fielding new calls every day, but we want to be thoughtful about whom we partner with and ensure we don't make any decisions that would disrupt our current business," LaFortune concluded.