These dog days of summer can be long and hot, but nothing beats relaxing with a cold iced tea – until now. Today MillerCoors debuts Easy Tea Co., a lightly-carbonated hard iced tea with a crisp citrus flavor, in select markets.
Over 85% of all tea poured in America is enjoyed over ice, and Easy Tea brings the familiar refreshment of the classic beverage, but with a kick. A distinct departure from sweet tea flavors, Easy Tea is a refined, brisk and less sweet iced tea with 5.0% alcohol by volume.
"We're excited to bring people a hard iced tea with just the right amount of sweetness," said Melissa Wagamon, Easy Tea marketing manager. "The name says it all. The simple, yet crisp and citrusy taste of Easy Tea makes it the perfect drink for kicking back and relaxing with a few close friends."
Easy Tea, which will be sold in 24-ounce cans at select liquor and convenience stores, is available in Delaware, Kentucky, Maine, Massachusetts, New Jersey, upstate New York, New York City. Ohio and Wisconsin.
MillerCoors Debuts Hard Iced Tea
New Hard Iced Tea goes easy on the sweetness
August 26, 2016