Meredith Corporation introduced EatingWell™ frozen entrées. EatingWell frozen entrées are an addition to the freezer aisle and feature ingredients selected specifically for those seeking better-for-you meal options.
The EatingWell line of frozen entrées includes eight meals such as Cherry Port Pork, Indian Inspired Chicken, Vermont Cheddar Mac & Cheese, and Korean Inspired Beef. The meals each start with one cup of vegetables; 13 or more grams of protein; chicken, beef or pork raised without antibiotics; and whole grains. Each meal is free of artificial colors and flavors, preservatives, MSG, and hydrogenated oils.
For Meredith Brand Licensing's first expansion into the retail consumable food category, Meredith and Bellisio collaborated with EatingWell experts on product development and ingredient selection, ensuring that all of the entrée recipes meet the better-for-you parameters of the EatingWell brand while delivering great taste and responsible ingredient sourcing.
Unique to the EatingWell line of frozen entrées is its Fresh-Seal™ packaging. The cut-away carton provides a clear view of the enclosed meal, which is hand-placed on a black plate and vacuum-sealed in a self-venting film to maintain freshness, reduce freezer burn, and improve shelf life.
"We have great faith in the growth potential of the EatingWell brand to expand from its strong media footprint into food products and beyond," says Elise Contarsy, Vice President of Meredith Brand Licensing. "It delivers a trusted name and an accessible, healthy point of view. We are thrilled to be partnering with such a reputable, high-quality company like Bellisio to bring such great-tasting food to consumers with easy and convenient frozen entrées."
New EatingWell Frozen Entrées
The cut-away carton provides a clear view of the enclosed meal, which is hand-placed on a black plate and vacuum-sealed
September 23, 2016