Idahoan Foods introduced its proprietary processing method to the unflavored mashed potato category with the launch of new Idahoan Signature Russets Mashed Potatoes. The result: the opportunity to enjoy "Sunday mashed potato taste" any day of the week. Now, throughout the busy week, everyone can prepare smooth mashed potatoes that taste as good as if they personally peeled, boiled and mashed them themselves. Prepared in only five minutes, these mashed potatoes feature just a hint of butter and cream taste.
"The launch of new Idahoan Signature Russets Mashed Potatoes is representative of the kind of innovation consumers have come to expect from Idahoan," said Drew Facer, President and CEO, Idahoan Foods. "By improving upon the proprietary technique used for our flavored potato offerings, new Idahoan Signature Russets Mashed Potatoes are revolutionizing unflavored mashed potatoes with the most authentic taste ever. They feature the taste and texture found on Sunday dinner tables all across America, but require only a fraction of the prep time, making them the perfect companion for every weekday meal."
New Idahoan Signature Russets Mashed Potatoes
Prepared in five minutes, the mashed potatoes feature a hint of butter and cream taste
September 30, 2016