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Meat, Poultry & Seafood

Verde Farms Expands Product Lineup

Portfolio now offers 100% pasture-raised, grass-fed beef at a variety of price points to meet growing consumer demand

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October 3, 2016

As Americans are increasingly seeking grass-fed beef, Verde Farms, a provider of 100% pasture-raised, grass-fed beef, announces expansion of its product portfolio to include more moderately priced varieties. Joining Verde Farms' original 100% Grass-Fed Organic Beef line, the new Never Ever and Grass-Fed lines will introduce grass-fed beef to a wider audience looking for the quality and taste at an approachable price. Bolstered by the growing demand for grass-fed beef, this launch will further accelerate Verde Farms' growth which exceeded $50 million in revenue in 2015.

"With the success of our 100% Grass-Fed Organic line, we saw that consumers value the taste, health and environmental benefits of our grass-fed meat," said Verde Farm's Co-founder and CEO Dana Ehrlich. "Our new offerings bring these attributes to the consumer looking for a better for you, better for the planet, and better for the animal product, but at a more approachable price. We see this as an exciting opportunity to make humanely-raised, great-tasting grass-fed beef more widely available in the U.S."

Staying true to Verde Farm's founding principles of providing the highest quality grass-fed beef while prioritizing animal welfare and environmental sustainability, the complete Verde Farms line-up now includes:

• Verde Farms 100% Grass-Fed Organic: 100% grass-fed and grass-finished. USDA certified organic. 100% pasture-raised, never confined to feedlots, never given added growth hormones or antibiotics.

• Verde Farms Never Ever: 100% pasture-raised, never confined to feedlots, never given added growth hormones or antibiotics.

• Verde Farms Grass-Fed: 100% pasture-raised, never confined to feedlots and never given added growth hormones. Antibiotics are used only when necessary to treat a specific condition, in accordance with our belief in humane animal treatment.

KEYWORDS: grass fed new food products

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