Editor's Note: Watch the video above to learn more about Hidden Valley Frozen Potato Products.
Mr. Dee’s announced the newest addition to its family of brands. Through a licensing agreement with the Hidden Valley Food Products Company, Mr. Dee’s has launched Hidden Valley® Shredded Hash Browns, Southern Style Hash Browns and Roasted Red Potatoes.
For decades, Hidden Valley Original Ranch® has been one of America’s top selling dressings with its wholesome, farm-fresh taste. With distribution across the US and a variety of products sold in over 30 countries, Hidden Valley’s brand equity has created a foundation for product innovation and expansion into new food categories.
The strong brand image of Hidden Valley creates a powerful and positive halo effect for the new frozen potato sides line.
“Our relationship with Hidden Valley a natural fit with frozen potato sides,” says Mr. Dee’s president and CEO, Patrick Conway. “Our customers are thrilled with these latest innovations that offer a value-added point of difference in the category.”