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Product of the DayMeals & Sides

Hidden Valley Frozen Potato Products

New potato sides are available in three varieties

November 9, 2016

Editor's Note: Watch the video above to learn more about Hidden Valley Frozen Potato Products.

Mr. Dee’s announced the newest addition to its family of brands. Through a licensing agreement with the Hidden Valley Food Products Company, Mr. Dee’s has launched Hidden Valley® Shredded Hash Browns, Southern Style Hash Browns and Roasted Red Potatoes.

For decades, Hidden Valley Original Ranch® has been one of America’s top selling dressings with its wholesome, farm-fresh taste. With distribution across the US and a variety of products sold in over 30 countries, Hidden Valley’s brand equity has created a foundation for product innovation and expansion into new food categories.

The strong brand image of Hidden Valley creates a powerful and positive halo effect for the new frozen potato sides line.

“Our relationship with Hidden Valley a natural fit with frozen potato sides,” says Mr. Dee’s president and CEO, Patrick Conway. “Our customers are thrilled with these latest innovations that offer a value-added point of difference in the category.”

KEYWORDS: frozen foods frozen potatoes new food products

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