Voortman Bakery introduced a total re-imaging of their brand with a new name, all-new recipes and updated flavors, using only real ingredients. The brand's new logo and packaging was updated to increase its presence on-shelf and excite consumers' taste buds across its entire cookie portfolio. Voortman Bakery, sold in over 70 countries, is now offering an array of recipes and flavors that echo's consumers' desire for real snacks. Voortman Bakery aims to connect with new consumers and disrupt the dynamics of the category by replacing artificial colors and flavors, as well as high-fructose corn syrups, with only real ingredients.

Voortman Bakery is dedicated to baking the very best quality cookies, using the finest, hand-selected ingredients such as real whole grain oats, almonds, coconut, blueberries, strawberries and other varieties of real fruits.  The brand's commitment to real ingredients and real bakers lead it to update recipes and its portfolio which are rolling out in supermarkets around the world in 2017. Consumers can expect an extraordinary assortment of cookies on their local supermarket shelves, including Coconut, Oatmeal Raisin, Iced Almonette and new flavors like Oatmeal Chocolate Chip, Lemon Coconut and Fudge Striped Almonette as well as signature wafer flavors such as vanilla, strawberry, chocolate and peanut butter.