Absolutely Gluten Free, maker of all-natural crackers, flatbreads, and pizza, recently entered the energy bar category with the launch of TahiniBAR, a grab-and-go sesame seed snack that weighs in at only 100 calories. All varieties are certified OU Kosher and dairy-free.
Demand for authentic Mediterranean food, particularly seed-based spreads like hummus and tahini, is on the rise in the United States, with even more growth in the forecast. The market for healthy portable snacks has seen dynamic growth; bars are more widely available and consumed on a more casual basis than ever before. According to the company, more than 30% of Generation Z and Millennials say they are willing to pay a premium for gluten-free products.
Consumers are also expecting intriguing new textures and flavors, and they want to indulge in ingredients like fruits, nuts, and chocolate.
Sesame seeds are an excellent source of copper, manganese, magnesium, calcium, phosphorus, iron, zinc, molybdenum, and selenium. According to the company, these translate into a variety of health benefits including cholesterol-lowering phytosterols, heart health, improved blood pressure, hormone balance, as well as cancer fighting and fat burning properties.
TahiniBAR satisfies all of these demands in a new format. Like tahini and its decadent dessert cousin, halvah, the energy bars are made from all-natural roasted sesame seeds. Sesame seeds help boost energy levels and are a good source of vitamins, minerals, protein, fiber, Calcium, Iron, Zinc and potassium. Low in calories, this 100% gluten-free treat is available in three varieties – Cocoa Nibs, Pistachio, and Vanilla – and sold in packs of 7 bars (4.4-ounce). The SRP is $2.49 - $2.99 per bar.