Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Product of the DaySnacks & AppetizersNew Food & Beverage Product Videos

Hostess Brands Reboots Suzy Q’s

Consumer feedback on social media inspired enhancements to snack cakes

March 6, 2018

Editor's Note: Watch the video above to learn more about the new Suzy Q's.

After listening to consumers who candidly voiced their opinions until they got what they wanted, Hostess Brands, LLC announced that it has re-launched fan favorite Hostess® Suzy Q’s®, now on store shelves featuring a new and improved recipe.
 
The new Suzy Q’s more closely resemble the original – released in 1961 – in both taste and design. The treat is a sandwich cake made of two layers of moist chocolate cake with creamy white filling. With 50% more crème and 50% more cake, it’s messy with a high likelihood of licking fingers. In addition, the revamped snack cake brings back the original cake’s shape, featuring rounded edges, a defining characteristic that generations of Suzy Q’s devotees know and love. 
 
“Suzy Q’s fans are among our most passionate consumers, and they have spoken loud and clear,” said Burke Raine, Hostess Brands’ Chief Marketing Officer. “We heard their feedback on social media and through our Consumer Affairs group, and have responded with an even better snack cake that measures up to their expectations. Our dedication to putting out a quality product -- as well as responding to our consumers – is paramount.”
 
Feedback on the newly relaunched product has already begun to roll in from passionate fans of Suzy Q’s. Jami Harris, a consumer from Florida, feels Hostess has redeemed itself with the new version, stating “I am single-handedly emptying the store shelves.” She exclaimed, “they are awesome!”
 
Suzy Q’s are available now in 6-count multipacks and single serve twin-packs at retailers nationwide and are baked in America.

KEYWORDS: chocolate hostess indulgence

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Innovation Month
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • HostessHoHos_780.jpg

    Hostess Brands Holiday-Inspired Snacks

    See More
  • HostessHallowee22_780.jpg

    Hostess Brands Limited Time Fall-Flavored Snacks

    See More
  • JM_Smucker_780.jpg

    The J.M. Smucker Co. Completes Acquisition of Hostess Brands

    See More

Related Products

See More Products
  • lowcost.jpg

    Low-Cost, Low-Tech Innovation: New Product Development in the Food Industry

  • accelerated.jpg

    Accelerating New Food Product Design and Development, 2nd Edition

  • Optimizing Social Media from a B2B Perspective

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing