Hostess Brands Reboots Suzy Q’s
Consumer feedback on social media inspired enhancements to snack cakes
Editor's Note: Watch the video above to learn more about the new Suzy Q's.
After listening to consumers who candidly voiced their opinions until they got what they wanted, Hostess Brands, LLC announced that it has re-launched fan favorite Hostess® Suzy Q’s®, now on store shelves featuring a new and improved recipe.
The new Suzy Q’s more closely resemble the original – released in 1961 – in both taste and design. The treat is a sandwich cake made of two layers of moist chocolate cake with creamy white filling. With 50% more crème and 50% more cake, it’s messy with a high likelihood of licking fingers. In addition, the revamped snack cake brings back the original cake’s shape, featuring rounded edges, a defining characteristic that generations of Suzy Q’s devotees know and love.
“Suzy Q’s fans are among our most passionate consumers, and they have spoken loud and clear,” said Burke Raine, Hostess Brands’ Chief Marketing Officer. “We heard their feedback on social media and through our Consumer Affairs group, and have responded with an even better snack cake that measures up to their expectations. Our dedication to putting out a quality product -- as well as responding to our consumers – is paramount.”
Feedback on the newly relaunched product has already begun to roll in from passionate fans of Suzy Q’s. Jami Harris, a consumer from Florida, feels Hostess has redeemed itself with the new version, stating “I am single-handedly emptying the store shelves.” She exclaimed, “they are awesome!”
Suzy Q’s are available now in 6-count multipacks and single serve twin-packs at retailers nationwide and are baked in America.