Kashi Cinnamon French Toast Certified Transitional Cereal
Kashi sources Certified Transitional ingredients from more than 4,200 acres on their way to organic
Watch the new Food & Beverage Products video to learn more about Kashi Cinnamon French Toast Certified Transitional Cereal.
Kashi introduced the newest product in its Certified Transitional portfolio, Cinnamon French Toast – a cereal made of crispy corn puffs, warm cinnamon and a hint of maple syrup.
Kashi also unveiled that with the support of consumers, it will source Certified Transitional ingredients from more than 4,200 acres of US farmland – a 400% increase since the Certified Transitional program started in 2016. Participating farmers have received more than $1 million to support their transition from conventional to organic.
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“We’re proud to support thousands of acres of US. farmland transitioning to organic through the Certified Transitional program since its inception in 2016,” said Nicole Nestojko, Kashi Sr. Director Supply Chain & Sustainability. “When people enjoy a bowl of our new Cinnamon French Toast cereal – or any Certified Transitional product - they are helping increase the amount of organic farmland in the US, one box at a time.”
Cinnamon French Toast is the second cereal to carry the Certified Transitional seal and builds on the success of Dark Cocoa Karma Shredded Wheat Biscuits and Chewy Nut Butter Bars. Kashi’s portfolio of eight Certified Transitional products also includes two new Chewy Nut Butter Bar flavors, Salted Caramel Pecan and Double Chocolate Almond Butter, released last fall.
Growing the Organic Market
Despite double-digit growth in consumer demand for organic foods each year since the 1990s, organic acreage has not kept up. According to the USDA, less than one percent of US farmland is certified organic. While farmers increasingly recognize the benefits of certification, converting fields from conventional farming methods to organic takes at least three years and is no small feat. During the three-year transition, farmers use organic practices requiring increased investment but aren’t paid organic prices.
Inspired to help farmers meet rising demand for organics, Kashi partnered with leading organic certifier Quality Assurance International (QAI) in 2016 to create Certified Transitional, a protocol that creates a new way for farmers to command slightly higher prices for their crops in transition during the three-year period – giving them the financial assurance they need to make the switch from conventional to organic.