Cereal Numbers
GlobalData projects breakfast cereal dollar sales growing at a 0.7% compound annual growth rate during the five years from 2016 to 2021. Interestingly, the pre-sweetened cereal category currently enjoys popularity as a snack. In fact, General Mills has shared data that an estimated 30% of all US cereal consumption (sugar concerns aside) now comes in the form of snacking—triple the level of a decade ago.
Cereal makers centered new product activity on new flavors like chocolate and coffee, granola cereals that leverage snacking, kids’ cereals inspired by children’s snack preferences, and seasonal offerings.
Posted: May 24, 2018
POST CEREALS FOR 2018
Post Consumer Brands approaches 2018 with a variety of flavor-packed new cereals while expanding its line of existing brands.
→ Learn more about Post Consumer Brands
KASHI CINNAMON FRENCH TOAST CERTIFIED TRANSITIONAL CEREAL
Kashi introduced the newest product in its Certified Transitional portfolio, Cinnamon French Toast – a cereal made of crispy corn puffs, warm cinnamon and a hint of maple syrup.
→ Learn more about Kashi Cinnamon French Toast Cereal
SPECIAL K WITH PROBIOTICS
At a time when 83% of adults report some kind of gastrointestinal problem, new Special K Nourish® Berries & Peaches with Probiotics is a cereal that contains live and active probiotic cultures.
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KASHI GOLEAN PEANUT BUTTER CRUNCH CEREAL
GOLEAN Peanut Butter Crunch combines crunchy clusters rolled in creamy peanut butter with the plant-powered protein.
→ Learn more about GOLEAN Peanut Butter Crunch
BIRTHDAY CAKE COOKIE CRISP
General Mills introduced a new variety of its Cookie Crisp cereal: Birthday Cake. The limited edition cereal contains 12 vitamins and minerals and does not include artificial flavors, colors or high fructose corn syrup.
KELLOGG'S CHOCOLATE FROSTED FLAKES EDIBLE VINYL
The vinyl-inspired record features a core of Chocolate Frosted Flakes, topped with layers of milk and dark chocolate. Pressed in a 3D-printed mold to create playable grooves, the limited-edition record features a silhouette of Tony the Tiger, to showcase the crunchy, chocolatey Chocolate Frosted Flakes.
KELLOGG'S WILD BERRY FROOT LOOPS
With a purple star joining a new berry-inspired mix of red, blue and green iconic loops, new Wild Berry Froot Loops delivers on top flavor preferences – sweet and fruity – by balancing tangy and sweet berry flavors.
→ Learn more about Kellogg's Wild Berry Froot Loops