One in three adults over 50 are not getting the protein they need daily, according to new National Health and Nutrition Examination Survey (NHANES) data from researchers at Abbott and the Ohio State University. Abbott is introducing Ensure® Max Protein – a 150-calorie nutrition drink with 30 grams of high-quality protein and 1 gram of sugar – to help adults kick-start their #healthgoals.   

This new nutrition drink gives adults all the perks of protein, from maintaining or rebuilding muscle mass to helping to satisfy hunger, in an easy, on-the-go option for busy days.For the chocolate and coffee lovers, Ensure Max Protein comes in two flavors, including Milk Chocolate and Café Mocha. The Café Mocha flavor includes 100 milligrams of caffeine from Colombian coffee extract, which is as much as one cup of coffee.

It's important for consumers to know how much protein they may actually need. A person weighing 150 pounds would need roughly 54 grams of protein a day, according to dietary guidelines.  However, your protein needs change based on things like age, activity level or illness – and current recommendations don't take that into consideration. And, not all proteins are created equally – some proteins lack the essential amino acids that the body needs but cannot create.  Research shows it's important to make sure that your diet contains high-quality proteins, that provide all nine essential amino acids, to help support overall health.   

Ensure Max Protein is designed to help refuel the body and includes:

• 30 grams of high-quality protein – with all nine essential amino acids
• 1 gram of sugar, 1.5 grams of fat and 150 calories
• 22 vitamins and minerals, including antioxidant vitamins C and E to support normal immune function, and calcium and vitamin D for strong bones

www.Ensure.com