José Olé®, an Ajinomoto Foods brand, introduced its newest product offering, Rolled Tacos. Rolled Tacos set themselves apart by offering a larger snack that's packed with filling and has a crispy outer layer. In addition to a 20-ounce / 10-count pack, Rolled Tacos are offered in a new proprietary "Dos Tacos" 2-pack with a unique cooking sleeve technology that ensures crispiness when microwaved. Rolled Tacos are easy to prepare for individual enjoyment and on-the-go snacking.
In conjunction with the Rolled Tacos launch, José Olé® unveiled redesigned packaging that reflects the brand's commitment to fresh, high quality ingredients with modern, contemporary graphics.
"Consumer preferences and expectations are always evolving and now, more than ever, they are looking for foods with bold, craveable flavors made from fresh ingredients. Over the past 17 years, José Olé® has been committed to being a go-to solution for insatiable appetites – and this year the brand is proud to deliver innovative Rolled Tacos, fresh packaging and new on-trend flavors," said Curtis Hector, Sr. Brand Director, Strategic Lead Mexican & Italian, Ajinomoto Foods North America.
Rolled Tacos are available in four flavors:
• Queso Chicken Nacho—also launching in a Chimichanga and Mini Tacos
• Loaded Beef Nacho—also launching in a Chimichanga
• Shredded Chicken
• Seasoned Beef
Rolled Tacos are now available at grocery and mass merchandise retailers in a 4-ounce/2-count "Dos Tacos" size at a suggested retail price of $1.19 and a 20-ounce/10-count pack size at a suggested retail price of $5.49.