Kellogg's® Froot Loops® fans are in for a wild ride as new Kellogg's® Wild Berry Froot Loops® – the brand's first new flavor in 10 years, featuring both a new taste and shape – lands on shelves just in time for summer.
With a purple star joining a new berry-inspired mix of red, blue and green iconic loops, new Wild Berry Froot Loops delivers on top flavor preferences – sweet and fruity – by balancing tangy and sweet berry flavors.
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This new flavor is just a taste of the colorful experiences to come, as AWAYTOMARS X Froot Loops will offer fans even more ways to express "Whatever Froots Your Loops" with a new fashion capsule collection inspired in part by the new Wild Berry Froot Loops – and co-created by fans – debuting later this summer.
New Kellogg's Wild Berry Froot Loops will be available nationwide at all major retailers and grocery stores where breakfast foods are sold, with a suggested retail price between $4.69 and $5.79.