Reddi-wip Launches Non-Dairy Almond, Coconut Varieties
New products address growing consumer demand for plant-based foods
Reddi-wip, a brand of Conagra Brands, Inc., debuted two plant-based, non-dairy varieties: Reddi-wip Non-Dairy Coconut and Reddi-wip Non-Dairy Almond whipped topping. The innovation addresses the growing consumer demand for non-dairy options across the larger dairy category.
In fact, according to Mintel International, US non-dairy milk sales grew 61% in the last five years. In addition, almond and coconut are among the top non-dairy milks purchased.
The new, gluten-free varieties are 10 calories per serving and free of artificial flavors and artificial preservatives. They began shipping to retailers in late May and will be available nationally in the coming months. The suggested retail price is $3.99 for a six-ounce can.
The move to offer plant-based varieties follows other recent changes to Reddi-wip that addressed consumer desire for more ingredient transparency, including moving to natural flavors and cream from cows not treated with artificial growth hormone (rBST) in the original dairy varieties.