Optimizing New Product Development for eCommerce
Speaking at New Products Conference: Betsy McGinn, McGinn eComm
Betsy began her career in eCommerce with Seventh Generation, the leading nontoxic household cleaning products and baby personal care company. In 2014, Betsy founded McGinn eComm to provide expertise in eCommerce strategy to consumer products companies, ranging from launch stage to multi-billion dollar brands. With an aggregate twelve years of experience with Amazon.com and other strategic eCommerce partners, Betsy guides companies through this new and complex channel, aligning their multi-functional marketing, finance, operations, sales and other strategic teams around this unique opportunity. Since its inception, McGinn eComm has launched, optimized and recalibrated over 50 brands on Amazon.com, helping them increase their growth, revenue, and overall success.
Betsy holds a Bachelor’s degree from Duquesne University in Pittsburg and an MBA from Temple University in Philadelphia.