Kashi officially introduces Kashi by Kids, a collection of organic cereals co-created with kids, for kids. As the company's first line developed for kids, Kashi collaborated with passionate Gen Z leaders who inspire others to make a difference in the world and share Kashi's desire to make a positive impact through food to create something #AwesomeTogether: Kashi by Kids.

Instead of trying to guess what kids want in a cereal, Kashi went straight to the source and collaborated with a group of kids who are passionate about food and the planet, the Kashi Crew, to create foods that both kids and parents would love. The result is a collection of flavorful Kashi by Kids organic cereals – each featuring cool shapes like swirls and filled pillows, tastes like honey and berry, and superfood ingredients like chickpeas and red lentils – available in three flavors: Kashi by Kids Berry Crumble, Kashi by Kids Honey Cinnamon and Kashi by Kids Cocoa Crisp.

Each cereal is Non-GMO Project Verified, features a simple ingredient list and delivers diverse plant-based nutrition – including at least 18g of whole grains, 3g fiber and 8g of sugar or less per serving.

Kashi assembled a team of five inspiring Gen Z leaders, ages 12-17, for the debut Kashi Crew and each member brought fresh perspective with their specialized skills in food, nutrition, the arts and sustainability. Their knowledge and insight went into everything from the ingredients to the flavor combinations to the packaging and the names of the new Kashi by Kids cereals.

www.kashibykids.com