Clabber Girl Corporation announced its licensing partnership with BAILEYS®, the makers of cream liqueur. From this partnership, the first product to be released is BAILEYS Original Irish Cream Baking Chips.
Renowned for its indulgent blend of fresh, premium Irish dairy cream, the finest spirits, aged Irish whiskey and a unique chocolate blend, the iconic BAILEYS Original Irish Cream flavor profile pairs with rich, semi-sweet chocolate to create this decadent treat. Eat them by the handful on-the-go or mix into your favorite baked good recipe, these chips deliver on the flavor and smell of BAILEYS.
As part of the product launch, a digital cookbook featuring 23 recipes incorporating the BAILEYS Original Irish Cream Baking Chips is available for download to inspire baking journeys.
“Clabber Girl has been a trusted partner and friend to bakers and home cooks for more than 150 years. We are thrilled to entrust our relationships with these valued customers with BAILEYS and are extremely proud of what we together have created,” said Gary Morris, President and COO at Clabber Girl Corporation.
The baking chips, which are non-alcoholic, are available at a few select retailers for Holiday 2018 shopping, with a full national launch in-stores for Easter 2019. The baking chips can also be purchased online now via Amazon.