Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
BakeryEmulsifiers, Fat & Oils

AAK: Shortening Flakes

AAK’s offers new flavors of shortening flakes to inspire sweet goods innovation

AAK_Short_1128_900
November 28, 2018

AAK USA Inc., one of the world’s leading manufacturers of high value-adding specialty vegetable fats and oils, recently showcased several new flavored shortening flakes that have been developed with sweet goods manufacturers in mind. 

AAK’s versatile flaked shortenings offer bakers many functional advantages over traditional packaged shortening. The new flavor options also complement trends that are driving sales in the sweet baked good category. Juicy orange and creamy vanilla are the newest flavor concepts available to help inspire bakers on their development journey.

“Our Customer Innovation Team recently developed several new sweet baked good concepts to showcase the functional advantages our flavored flakes provide,” says Dr. James Jones, vice president Customer Innovation, AAK USA Inc. “There are many facets to functionality, but we like to think about it in terms of how it helps a customer achieve their goals. In addition to delivering phenomenal flavor and color stability, flakes are much easier for warehousing and production to handle and incorporate into dough and dry mixes than traditional packaged shortening. 

Jone concludes, “This also translates into reductions in labor cost, waste, and processing time for customers. Our flavored flake shortening can eliminate entire steps in a customer’s manufacturing process. Our new flavors are sure to inspire new ideas and drive innovation—from development and production all the way through to successful new product launches.”

AAK’s multi-functional shortening flakes take center stage in the following great-tasting non-hydrogenated, zero trans and low-in-saturated fat baked sweet good concepts:

•Chiffon Snack Cake–Juicy orange flavor flakes and vanilla flavor flakes work together in a dry cake mix for a refreshingly decadent finished cake. Flaked shortening can be easily incorporated into a dry ingredient mix, especially when combined with granulated salt or sugar. The higher melting point of flakes also provides a great heat tolerance to withstand friction created by processing. 

•Apple Turnover–Versatile butter flavor flakes are featured in this pie dough, with an apple filling folded into the dough. Flakes are easily dispersed throughout the dough, providing uniform distribution of fat with pockets of flavor that are consistent throughout the baked good. These flakes also produce a tender crumb that resists toughening and is ideal for pie crusts. 

Flakes work well in a variety of applications including cakes, pie doughs, biscuits, pizza crusts and more.

Learn more about AAK’s co-development approach and large toolbox of plant-based, multi-source and multi-function fats and oils that are helping create—and accelerate the speed to market of—better-for-you foods that look and taste great by visiting www.betterwithAAK.com and www.aak.com.

About AAK

AAK is a leading provider of value-adding vegetable oils & fats. Our wide range of raw materials, broad process capabilities, and expertise in oils & fats within food applications enable us to develop innovative and value-adding solutions across many industries – Chocolate & Confectionery, Bakery, Dairy, Special Nutrition, Food Service, Personal Care, and more. AAK’s proven expertise is based on more than 140 years of experience within oils & fats. Our unique Co-Development approach brings our customers’ skills and know-how together with our own capabilities and mindset for lasting results. Listed on the NASDAQ OMX Stockholm and with our headquarters in Malmö, Sweden, AAK has 20 production facilities and customization plants, sales offices in more than 25 countries and more than 3,000 employees.

KEYWORDS: food supplier shortenings vanilla flavor

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Ingredients
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Breaking News
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Trans-free Shortening

    See More
  • LodersBiscuit_900

    IOI Loders: Puff Pastry Shortening

    See More
  • AAK_Pizza_900

    AAK: Perfect Pizzas

    See More
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing