Ingenuity™ Brands, a company dedicated to food-based brain nutrition, launched Brainiac™ Kids, the first line of kids' yogurts specifically targeted to help their developing brains. Brainiac™ Kids yogurts are whole milk yogurts enhanced with the BrainPack™, a unique blend of key nutrients, including the Omega-3s DHA and ALA as well as Choline, which support childhood brain development. One 4-ounce cup of Brainiac™ Kids yogurt provides as much Omega-3 DHA as one kid's portion of salmon, plus as much Omega-3 ALA as 1 cup of Brussels sprouts, plus as much Choline as 2 cups of broccoli, according to the company.
Created by parents, pediatricians, nutrition scientists and neurologists, Brainiac™ Kids is poised to disrupt the nearly $1.5 Billion a year kids yogurt category by meeting growing consumer demand for healthier yogurt options with important added benefits.
"When we needed to switch our newborn to formula, my wife and I spent a lot of time investigating the options. The focus on brain nutrients made us wonder if our older kids were missing out. With the help of experts, we discovered that kids in America, including ours, are getting far too little of the critical nutrients their rapidly growing brains need," said Jonathan Wolfson, Founder and CEO of Ingenuity™ Brands.
According to the USDA NHANES Survey, "What We Eat in America" and the World Health Organization's nutrition targets, children* are only eating 20% of what is considered an adequate daily amount of Omega-3 DHA/EPA. In addition, data from the Survey and the National Academy of Medicine, which sets US dietary recommendations, demonstrates that kids are only getting about two-thirds of their daily adequate intake of the essential nutrient Choline. All of these nutrients are critical for childhood brain development, and kids are just not getting enough.
Omega-3 DHA is an essential building block of brain cells and Choline is an essential nutrient that connects and enhances our brain's information "superhighways." There is a growing body of research that supports their essential role in brain development throughout childhood and adolescence as the brain continues to grow and develop memory, emotions, and higher cognitive functions.
Brainiac™ Kids supports brain development while also providing simply better nutrition. Brainiac™ Kids Whole Milk Yogurts have 40% less sugar and 50% more protein than the leading kids' yogurt and Brainiac™ Kids yogurt drinks have 50% less sugar than the leading kids' yogurt drink. They are made with three strains of live and active probiotic cultures, are non-GMO, gluten-free, kosher, contain no artificial ingredients and are derived from cows not treated with rBST.
Brainiac™ Kids is now available at H-E-B's Central Market locations in Texas and will be available in late March through Good Eggs, the Bay Area based online grocery delivery service. Available in four tasty, kid-approved flavors, including Strawberry Banana, Strawberry, Mixed Berry and Cherry Vanilla. Brainiac™ Kids is recognized for bringing much needed innovation to the kids' yogurt category and is an Expo West NEXTY Award Finalist for "Best New Natural Kid's Product."