Nutrition is becoming a central pillar to a healthy lifestyle for a growing number of consumers. They are seeking products that not only taste good but also offer additional health value.

The claims listed relate to the relationship between consumption of Sharp-PS® phosphatidylserine (PS) through food products and "Maintenance and/or improvement of cognitive function and brain health."

Created by parents, pediatricians, nutrition scientists and neurologists, Brainiac™ Kids is poised to disrupt the nearly $1.5 Billion a year kids yogurt category by meeting growing consumer demand for healthier yogurt options with important added benefits.

A functional beverage is a drink augmented with nutrients, supplements, or both to provide a health benefit to the consumer.

Rich Recovery™ creator Richard Petruziello said that “we are nearing $15,000 in contributions to the site, and we are now stretching our Indiegogo goal to $35,000 in order to create the new fruit punch-flavored drink as well.”

IQ BAR, a health bar, launched in 2017 and in 2018 became a crowd-funded bar company, selling $90,000 worth of product.

Watson will be introducing three on-trend premixes at the Institute of Food Technologists (IFT) Food Expo in Chicago.  The Expo will be held July 16th through the 18th and is one of the largest events in the industry; it brings together professionals from all segments of the food industry.

Voke’s convenient tin fits easily into pockets or purses and works for three hours of smooth energy and mental acuity after consuming just one tab. This magical tablet is great for waking up in the morning, getting through long afternoons at work, long commutes, road trips, air travel or staying strong through a workout. The company suggests taking Voke® before important meetings or public speaking engagements for heightened mental focus and increased energy. 

New Food & Beverage Products Video: In addition to delivering more DHA than other Omega-3 dairy products, each serving of fairlife® DHA Whole Milk provides 13g of protein and 35% of the daily value of calcium.

Perhaps 2018 will be the year companies step onto the sports nutrition escalator and ride it to unprecedented levels of success.