Del Monte Foods Bubble Fruit
New fruit snack capitalizes on popping boba trends
Del Monte Foods, Inc. introduced Bubble Fruit. A true testament to Del Monte's commitment to providing fresh, high quality fruits and vegetables to families in inventive new ways, Bubble Fruit is a snacking experience taking the ongoing trend of popping boba to a new level. Bubble Fruit will be available starting in September across retailers nationwide including Walmart, Target, Kroger, Ahold and SUPERVALU. The product comes in three flavors: Peach Strawberry Lemonade, Sour Apple Watermelon and Pear Berry Pomegranate.
Bubble Fruit combines the goodness of a classic Fruit Cup® with bursting boba to create a fun after-school snack option for kids and teens. Bubble Fruit appeals to today's on-the-go lifestyles and the growing consumer movement of frequent snacking. Containing a full serving of 100% real fruit, Bubble Fruit delivers a juicy burst of flavor and is appropriate for lunch boxes or after school snacks. Unlike the popping boba found in frozen yogurt or popular tea shops, Bubble Fruit does not contain any artificial colors or artificial sweeteners.
Bubble Fruit is the first of many new Del Monte Foods snacking innovations to be released this year that are convenient and better for you. Consumers can expect to see further developments from the 130-year-old heritage brand as it continues to diversify outside the canned food aisle and into the snack, refrigerator and frozen aisles of grocery stores.