Barry Callebaut: Label Friendly
Barry Callebaut introduces Bensdorp Natural Dark, a flavorful, 100% natural, dark cocoa powder
Bensdorp, the premium cocoa brand of Barry Callebaut, introduces Natural Dark, a 100% natural and flavorful dark cocoa powder with a superior taste experience. In a consumer test the new Natural Dark cocoa powder was approved by consumers from all over the world. It enables food manufacturers to deliver a rich and chocolaty flavor in all major applications while offering a clean label.
Bensdorp Natural Dark cocoa powder is introduced at a time when health-focused consumers are increasingly seeking out premium products that are tasty and have a short, recognizable ingredient list. Bensdorp Natural Dark makes its US debut at the IBIE trade show, known as the International Baking Industry Exposition, in Las Vegas, September 8-11. The industry will have the opportunity to experience its rich chocolate taste and color in various bakery applications.
Bensdorp Natural Dark cocoa powder’s unique alkali-free processing hits all the right notes on rich flavor and the deep dark color consumers prefer while retaining its 100% natural credentials. Thanks to this innovative cocoa powder food manufacturers can now offer dark cocoa creations with intense chocolate taste while having a 100% clean label and natural positioning that hasn’t been possible until today.
“We are delighted to introduce Natural Dark after years of development and continuous improvements,” says Steven Retzlaff, president Global Cocoa at Barry Callebaut Group. “Our biggest challenge was to create a cocoa powder that not only delivers a natural dark brown color but brings a rich, chocolaty flavor that our customers can confidently use across all major applications. Since it’s a 100% natural proposition with a rich, chocolaty taste, we believe that this powder will set a new standard in the years to come.”
The taste palate is a mix of roasted cocoa, spices and a hint of dried fruits giving way to warm notes that blend well with toasted aromas, such as coffee or pecan nuts. Bursting with a rich, chocolaty flavor and premium dark brown color Natural Dark can be used in a much wider range of applications than other natural cocoa powders, delivering a unique sensory experience for chocolate lovers everywhere.
Bensdorp conducted consumer tastings with everyday consumers to show that a natural cocoa powder can have a dark color and rich, intense chocolate taste.
Bensdorp is the premium cocoa brand of Barry Callebaut. With close to 180 years of heritage and mastery in crafting the finest cocoa powders, they offer the broadest range of rich flavor and color cocoa powders made with the highest quality standards globally.
Barry Callebaut AG
Pfingstweidstrasse 60 | P.O. Box | 8021
Zurich | Switzerland
Phone +41 43 204 04 04