Lay's Flamin’ Hot Dill Pickle
Return of popular chip flavor offers glimpse of new Lay’s packaging design
One of Lay’s most popular limited-edition flavors, Flamin’ Hot Dill Pickle, made its return as a permanent addition to the Lay’s flavor portfolio. The variety brings with it a sneak peek of the all-new Lay’s packaging design, including a bold purple bag that’s a taste of more to come from the iconic brand.
First introduced as part of Lay’s innovative music-inspired flavor campaign, Turn Up the Flavor with Bebe Rexha, Lay’s Flamin’ Hot Dill Pickle went viral earlier this year and became a fan-favorite. The unique combination brings together Frito-Lay’s iconic Flamin’ Hot® flavor with a mix of tangy Dill Pickle to create a unique flavor.
Lay's Flamin’ Hot Dill Pickle variety is available nationwide for a suggested retail price of $3.49 for a 7.75-ounce bag.