Christine Prociv has joined ARYZTA as vice president of marketing & innovation to lead the La Brea Bakery brand and overall innovation for ARYZTA North America. Prociv has a deep skill set in marketing and innovation with over 20 years of experience at Kraft Foods and ConAgra in senior positions. For the last eight years she was president of innovation station, a consulting firm she co-founded. Prociv holds a BA in Economics from Barnard College and a MBA from Harvard Business School.
Tuan Nguyen has re-joined ARYZTA North America as vice president of procurement. Nguyen held the same position from 2016-2018 and after a brief leave is returning to this strategic role for the company. Nguyen has a strong skill set in procurement and risk management with close to 20 years of experience with Procter & Gamble, Booz & Company, and Coca Cola. He holds a BS in Biomedical and Electrical Engineering and a certificate in Markets & Management from Duke University.
“We are excited to add such high caliber executives to our team to help lead us in the future,” says Dave Johnson, CEO of ARYZTA North America.