Pam deVries, general manager, PROVA North America, announced that Anne Vlahos has been promoted to vice president of sales, effective immediately. She will report to deVries.

deVries explains, “Anne brings a rich history of experience in the beverage and food ingredient industry.   She has proven capability in both strategic vision and tactical implementation with strong sales and marketing experience.”

Vlahos will be based out of the PROVA headquarters in the Boston area. She will be engaging frequently with customers, the marketplace and important industry events to stay current on all things relevant to PROVA North America and their customers.

Vlahos’s career prior to PROVA was focused equally on sales, business development and marketing with industrial leaders such as Naturex, DSM, Kerry, FMC and more. She has an advanced degree in Nutrition and early career experience in R&D at Unilever. Before joining PROVA, Anne was an executive consultant providing corporate marketing, sales and technical strategy services internationally to functional and food ingredient clients.